OSUS PROPERTIES

Lead Management Executive Summary

Comprehensive Analysis • July 2025

Total Leads Generated

20,794

Across all channels

Customers Acquired

133

Successful conversions

Conversion Rate

0.64%

Overall performance

Active Team Members

Sales professionals

Lead Stage Distribution

Unsuccessful

9,897

47.6% of total leads

Junk Lead

5,937

28.5% of total leads

In Progress

4,827

23.2% of total leads

Customer

133

0.64% of total leads

Key Performance Metrics

Lead Quality Rate

23.2%

Leads progressing beyond junk/unsuccessful

Active Pipeline

4,827

Leads currently in progression stages

Closure Rate from Pipeline

2.8%

Customers from active pipeline leads

Lead Sources Performance

Source	Total Leads	Customers	Conversion Rate	Performance
Facebook	10,511	30	0.29%	50.5% of total leads
Instagram	6,863	9	0.13%	33% of total leads
Special Referral	2,315	1	0.04%	11.1% of total leads
WhatsApp ⭐	647	2	0.31%	Highest conversion quality
Others	270	91	33.7%	Exceptional performance

Top Performers Analysis

Name	Leads Handled	Customers	Conversion Rate	Performance Rating
🏆 Khaoula Boutouil	182	6	3.3%	Top Performer
Karim El Sabagh	295	8	2.7%	Excellent
Alisar Al Najdi	272	7	2.6%	Excellent
Radwa Ahmed	323	8	2.5%	Very Good
Faraaz Arif	189	3	1.6%	Good
Samia Khan	283	4	1.4%	Good
Saad Khan	386	4	1.0%	Needs Improvement
Mariam Rahouli	365	2	0.5%	Needs Improvement

With 20,794 leads generating 133 customers (0.64% conversion), our comprehensive analysis reveals significant optimization opportunities. By scaling best practices from top performers like Khaoula Boutouil (3.3% conversion) and focusing on high-quality channels like WhatsApp, we project potential for 200%+ improvement in conversion rates and substantial ROI gains.

Excellence in Dubai's Luxury Real Estate Market

OSUS PROPERTIES

Lead Management Executive Summary

1. Scale Best Practices

2. Channel Optimization

3. Lead Quality Improvement

4. Performance Development