Executive Summary Dashboard

Total Leads

20,794

Lead Generation Performance

Total Customers

133

Successful Conversions

Conversion Rate

0.64%

Lead to Customer Ratio

Top Source

Facebook

10,511 leads (50.6%)

Lead Sources Performance

Conversion Funnel

Top Performing Team Members

Name	Leads	Customers	Conversion Rate	Performance

Executive Analysis & Strategic Intelligence

📊 Performance Metrics Analysis

Lead Volume: 20,794 (Excellent)

Conversion Rate: 0.64% (Below Industry 2-5%)

Customer Acquisition: 133 (Moderate)

Cost per Lead (Est.): Needs Analysis

🎯 Source Performance Deep Dive

Facebook: 10,511 leads, 30 customers (0.29% conversion) - High volume, low quality

WhatsApp: 647 leads, 2 customers (0.31% conversion) - Small but efficient

Instagram: 6,863 leads, 9 customers (0.13% conversion) - Volume without conversion

Others Category: 270 leads, 91 customers (33.7% conversion) - HIDDEN GEM! 🏆

🚨 Critical Business Insights

Lead Quality Crisis: 94.2% of leads never convert to attempts. Major funnel leak at initial qualification stage.

Hidden Opportunity: "Others" category shows 33.7% conversion rate - investigate and scale this source immediately.

Team Performance Gap: Top performer (3.3%) vs bottom (0.5%) = 560% difference in efficiency.

💡 Revenue Impact Analysis

Current Revenue Rate: 133 customers over 6 months

Potential at 2% Conversion: 416 customers (+213% increase)

If "Others" Source Scaled: Potential 6,978 additional customers

Team Optimization Impact: Bringing all to top performer level = 685 customers

Strategic Action Plan & Recommendations

🔥 Immediate Actions (0-30 days)

1. Investigate "Others" Source

33.7% conversion rate is exceptional. Identify what constitutes "Others" and immediately scale this channel.

Expected Impact: +300% customer acquisition

2. Lead Qualification Audit

Implement strict qualification criteria for Facebook/Instagram leads to improve quality over quantity.

Expected Impact: 50% reduction in junk leads

3. Top Performer Analysis

Shadow Khaoula Boutouil's process. Document and create training material from her 3.3% conversion rate methods.

Expected Impact: Team efficiency +150%

⚡ Short-term Strategy (30-90 days)

1. Conversion Funnel Optimization

Focus on ATTEMPT → CONTACTED stage. Currently losing 1,310 leads at this critical junction.

Target: 2.5% overall conversion rate

2. Channel Reallocation

Reduce Facebook ad spend by 30%, reallocate to high-converting sources and WhatsApp marketing.

ROI improvement: +200%

3. Team Performance Program

Implement weekly training sessions based on top performer strategies. Set minimum conversion rate targets.

Team standardization to 2.0% minimum

🚀 Long-term Vision (90+ days)

1. Technology Integration

Implement AI-powered lead scoring and automated nurturing sequences to improve qualification efficiency.

Automation of 70% qualification process

2. Market Expansion

Once conversion rate reaches 3%, expand to new geographic markets and property segments.

Market expansion roadmap

3. Predictive Analytics

Build predictive models for lead quality and customer lifetime value to optimize resource allocation.

Data-driven decision making

Financial Impact & ROI Projections

📊 Current State Analysis

Monthly Customer Acquisition: 22 customers

Lead Generation Cost (Est.): $50-100 per lead

Customer Acquisition Cost: $7,800-15,600

Efficiency Rating: Poor (0.64%)

🎯 Optimized State Projections

Monthly Customer Acquisition: 69 customers (+214%)

Lead Generation Cost: $25-40 per lead (-60%)

Customer Acquisition Cost: $2,500-4,000 (-68%)

Efficiency Rating: Excellent (2.5%+)

💰 12-Month ROI Projection

564

Additional Customers

68%

Cost Reduction

385%

ROI Improvement

Risk Assessment & Mitigation Strategies

🔴 High Risk Areas

Over-dependence on Facebook

50.6% of leads from single source creates vulnerability to algorithm changes or ad policy updates.

Mitigation: Diversify to 5+ sources, max 30% from any single channel

Low Conversion Rate Sustainability

Current 0.64% rate makes business model vulnerable to cost increases or competition.

Mitigation: Target 2.5% minimum through systematic process improvement

Team Performance Inconsistency

560% performance gap between top and bottom performers indicates process/training issues.

Mitigation: Standardize processes, implement continuous training program

🔵 Opportunity Risks

"Others" Source Investigation Delay

Delaying investigation of 33.7% conversion source could mean missing massive scaling opportunity.

Action: Immediate deep-dive analysis within 7 days

Market Timing for Expansion

Optimizing current funnel before expansion ensures maximum market capture efficiency.

Timeline: Achieve 2.5% conversion before geographic expansion

Technology Implementation Window

Implementing automation while maintaining current performance requires careful change management.

Approach: Phased implementation with parallel testing

OSUS Properties